DebtStoppers is the brand we created for the Chicago bankruptcy attorneys of Robert J. Semrad & Associates. Rob Semrad had been a friend and golf buddy for nearly 20 years, and when he bought his firm in late 2003, he asked me to handle his marketing. Rob has shown amazing skill in establishing his new firm - and he's remained consistent in his commitment to our branding strategy.
The result? When we started, the firm was 3rd in filings behind two established Chicago firms. Now? RJS is first by a large margin. Best of all, we're still golf buddies - where we've also enjoyed recent success. David Owen even wrote about us in Golf Digest!
The DebtStoppers media plan includes TV, radio, newspaper and Yellow Pages ads, as well as a daily radio program. We've put some examples below.
